Private Reserve Superfood FAQ


Do you have an Allergen statement?

The Private Reserve Superfood contains: Wheat sprout powder. It is not manufactured with milk, egg, fish, crustacean shellfish, tree nuts, peanuts or soy. It is produced in a GMP facility that processes some of these allergens. As part of GMP, quality procedures to prevent cross contamination and allergen contamination include separate warehousing, special air handling systems, physical separators, robust cleaning procedures, residue testing after cleaning, equipment surface swabs, etc. The standard operating procedures ensure compliance with current FDA guidelines and requirements for allergen control.

Are the ingredients in the Jon Barron's Private Reserve Superfood™ all raw (unheated)?

Because all of the ingredients in the Superfood go through minimal processing and exposure to heat, they qualify as raw. Understand, ingredients such as the chlorella are no longer technically living as they have had their cell walls broken for digestibility. But the process used for breaking down the chlorella is mechanical (sound vibration in water), not heat based.

Can I use Jon Barron's Private Reserve Superfood™ as a replacement for the multi-vitamin I now take?

Actually, the Private Reserve Superfood™ was specifically designed NOT to be a replacement for a daily multi-vitamin. You might want to read exactly what the formula does and does not do.

I am in my mid-20s and exercise vigorously everyday, would Private Reserve Superfood help boost my athletic ability?

Absolutely, the formulas that we're hearing athletes rave about are the combination of Private Reserve Superfood and Nutribody Protein (shakes made with a scoop of each). Major athletes (world class mountain climbers, body builders, cyclists, and martial artists) are telling us of dramatically improved performance and endurance and muscle development using this combination. The other formula that is getting high marks is the pHi-Zymes-90, which dramatically improves oxygen flow and lactic acid removal. As a side note, Jon Barron has used these formulas to develop a performance building nutritional program for one of America's major bike racing teams.

I have severe allergies to anything containing "gluten." Does the Private Reserve Superfood™ contain gluten?

Gluten is the main protein in wheat. Most people have some degree of allergy to it. Some people have a severe allergic reaction to it. This is primarily the result of the large gluten proteins entering the blood stream and forming circulating immune complexes. Even though we do not use wheat, or wheat based products, in any of our formulas, there is a small amount of gluten in the wheat sprout and wheatgrass used in Private Reserve Superfood™, but the amount per serving is negligible. In addition, the process of sprouting significantly reduces the allergy-producing potential of even that negligible amount of gluten. There is also a trace amount of gluten in the Activated Barley (1/4 of percent). So far, no one suffering from celiac has indicated that they have a problem with our Private Reserve Superfood™ or Accelerator™ health supplement.

Is the chlorella in your products "broken cell wall"chlorella?

Yes, the Chlorella in the Private Reserve Superfood and Metal Magic is "broken cell wall" chlorella.

Could you address the recent studies that show high levels of arsenic present in rice, and in particular brown rice?

Regarding arsenic in rice: As the FDA has stated, there are two types of arsenic: organic and inorganic. To quote the FDA,""The inorganic forms of arsenic are the harmful forms, while the organic forms of arsenic are essentially harmless"". What they are referring to is that arsenic (and lead for that matter) that are chemically bound to the cellular structure of food (organic to that food), do not readily make their way into the bloodstream after being eaten. Rather, they stay in the food fiber and are passed out with the stool. Inorganic heavy metals, such as those sprayed on the food in pesticides, on the other hand, are bound to nothing and are readily absorbed into the bloodstream. This is a problem with a number of the rice products the FDA recently tested. The rice we use is Certified Organic and is grown without the use of pesticides. Any heavy metals picked up from the soil are organically bound to the cellular structure of the rice and not readily available. You might find this newsletter from Jon Barron on arsenic and apples informative, Arsenic in apple juice.

I enjoy mixing Superfood with Accelerator for natural weight loss, is that ok or will that be too many calories?

Absolutely. Many people like to do the same.

Do I need to refrigerate the Accelerator or the Private Reserve Superfood?

Refrigeration of these weight management supplements is not required. Just keep them tightly closed and in a cool dry place. Think of them like flour. If you do keep the Accelerator and Private Reserve Superfood in the refrigerator, make sure that the lids are tightly closed at all times to be sure the contents remain completely dry.

Does the Private Reserve Superfood have organic ingredients?

Jon is very clear about his order of priority when selecting ingredients for his formulas. That is: 1. Organic 2. Wild crafted 3. Selectively imported 4. Non GMO 5. Non irradiated 6. Conventional When organic is available, that is Jon's first choice. But for some ingredients, such as pre-sprouted Activated Barley for example, there is only one company in the world that makes it, and they don't offer organic, so non-GMO is the choice. Likewise, there is only one company in the world that makes Graminex Flower Pollen Extract, and the only choice for that ingredient is non-irradiated. But again, when organic is reliably available, that is Jon's first choice. So let's talk about Jon's Superfood. If you actually look at the label for the Superfood formula on the Baseline Nutritionals website, a majority of the ingredients are clearly marked with the symbol after their name indicating they are organic. Specifically, the ingredients identified in the formula as organic include: Premium Gold Flax Seed, Rice Protein, Wheat Sprout Powder, Spirulina Powder, Chlorella Powder, Carrot Juice Powder, Pomegranate Powder, Wheatgrass Juice Powder, Nopal Opuntia, Noni Powder+ (5:1), Aloe Powder+ (200:1), Cordyceps Sinensis+, Stevia Extract+ 98% Reb A

I see that the Superfood contains flax seed, since it is ground, will it go rancid?

Flax is one of the richest sources of valuable omega-3 fatty acids, with 57% of its fat being omega-3's -- the equivalent of a 10 oz serving of fresh wild salmon in every 10 grams. The problem with using pre-ground flax, however, is that it normally begins to oxidize and go rancid within minutes of being ground and exposed to oxygen and light. As it turns out though, one of the primary triggers for going rancid is the presence of dark flax seeds. Because golden flax has no dark seeds, ground flax made from golden flax is stable for almost 2 years, without having to reduce the amount of Omega-3 fatty acids in the flax (the solution employed when brown flax is used).

Is the Alpha Lipoic Acid included in Private Reserve Superfood the racemic kind?

As you would be aware, racemic is a term applied only to manufactured alpha-lipoic acid (LA) supplements that contain a 50/50 (racemic) mixture of R-LA and S-LA. Specifically, racemic is defined as a mixture of equal amounts of isomers that are mirror images of each other (enantiomers). That said, there is no manufactured LA in Private Reserve Superfood. The LA in Private Reserve Superfood is a natural endogenous component of the stabilized rice bran. In other words, the term racemic has no meaning when used in connection with Superfood.

Low Heavy Metals in Private Reserve Superfood-

We are proud to say that Baseline Nutritionals® has been testing its Superfood for heavy metal content for years.

We test every batch of Superfood with a third party, independent, ISO 17025 compliant or accredited lab. Test results show that we have a very low heavy metal count for a product that contains rice protein. That is not an accident, it is by design. We use the best ingredients available with the lowest heavy metal count, despite the high cost. You get what you pay for. Then again, would you have expected anything less from Baseline Nutritionals®?

Here are the testing results for the last batch of Superfood we ran. Note that ppm stands for parts per million.

Heavy Metal Eurofins Laboratory
Lead 0.076 ppm
Cadmium 0.103 ppm
Mercury <0.002 ppm
Arsenic 0.266 ppm

Now, that said, it is important to note that as low as the levels are, all of the heavy metals in the Private Reserve Superfood exist in what is known as an "organic" form. That is: they are bound to the plant material itself and do not substantially release into the body. In that sense, they are very different from "inorganic" heavy metals as found in some drinking water, or fish, or dairy products, or sprayed on fruits as part of pesticides. Inorganic heavy metals do, in fact, readily release into the body. This difference between organic and inorganic heavy metals is a vital health distinction that even the FDA recognizes.